As an entertainment executive, you can leverage demand data to support your content decisions, acquisition choices, distribution strategies and programming choices. One such example is the case of "Slow Horses". Its strong audience demand in Australia seen over the last 30 days, combined with its excellent metrics such as franchiseability, longevity, reach and momentum over a 1-year period suggest that this show has potential for a wide audience reach.
Using Parrot Analytics content valuation system, which is powered by global demand data, it is possible to estimate how much "Slow Horses" is worth to your network or platform in terms of its dollar value contribution. This can be done for any title, any platform and any region. You can also answer other critical valuation questions such as what should be the baseline value of a series, how much value an IP generates globally, or how a show is performing as an acquisition-driving or churn-reducing title.
By examining the show's popularity in different markets, you can make informed decisions regarding content acquisition, production or distribution strategies. For instance, the show's success in Australia, China, Canada, Israel, Italy, Poland and France is a positive indicator of its potential in these countries. Additionally, analyzing "Slow Horses" audience's viewing behaviors and comparing them to other show choices they are making emphasizes the importance of show recommendations and content discoverability.
The Parrot Pulse, an independent measure of the show's global performance across six dimensions, gives you insights into how the show is performing worldwide and on individual platforms. It is noteworthy that "Slow Horses" outperformed the average TV show demand in each of its top 10 global markets. Besides global performance, the Parrot Pulse also gauges international demand through travelability, the measure of a show's global demand in comparison to its home market. This metric shows that the show's travelability is outstanding, signifying good global response.
Lastly, with access to demand data, you can make critical decisions backed up by data-driven insights. You can evaluate a show's performance relative to the market average, determine how popular it is in specific markets or in comparison with other shows available on the market and see whether there is a market for an under-monetized title. You can answer questions concerning whether a show is reaching a wide group of people or merely attracting a dedicated yet small fandom. These insights can help you make better content, acquisition, distribution and programming decisions, enabling you to optimize the release strategy and pricing, identify opportunities to acquire or produce new shows, boost subscriber acquisition and retention, and find new markets for content distribution.
