As an OTT platform executive, you are always looking for insights to inform your content acquisition strategy. The analysis of "Star Trek: Discovery" in Australia for December 2023 provides valuable insights that can help you to make informed decisions.
One of the key insights provided by demand data is how much a show is worth. "Star Trek: Discovery" has an outstanding audience demand in Australia, with 9.8 times the demand of the average show in the country over the last 30 days. This can be used to value the show's content and is an indication of its contribution to the platform's overall value.
You can also use demand data to understand the performance of the show over time. In this case, we see that the demand for "Star Trek: Discovery" in Australia has been decreasing over the last 90 days. The show's average demand on a rolling year basis was 10.2 times the average title, compared to 9.8 times the title average for the last 30 days. This indicates a decreased popularity, which must be factored into your decision-making process.
Demand also allows you to map local whitespaces and find out what genres resonate the most with your audience. For example, "Star Trek: Discovery" ranks at the 99.3th percentile in the drama genre in Australia in December. This means that "Star Trek: Discovery" has higher demand than 99.3% of all drama titles in the country. You can leverage this insight to explore other drama shows that may resonate with your audience, especially in regions where drama is popular.
Moreover, you can use the show's metadata and its demand data to plan your release strategy. For instance, demand spiked in late December 2023 for "Star Trek: Discovery" in Australia. This can be used to determine the best time to release the show to maximize its engagement.
Finally, you can use the star's popularity, in conjunction with other titles, to enable a strategic content acquisition. For example, "Star Trek: Discovery" fans also love "The Mandalorian" and "The Walking Dead," which could be acquired to satisfy the audience's interests. Additionally, examining the top 10 global markets where the show is most in-demand can provide valuable insights for international expansion opportunities.
In summary, the analysis of "Star Trek: Discovery" demonstrates how demand data can inform OTT platform executives' strategic decision-making processes. By using demand data to value content, understand trends over time, map whitespaces, plan release strategies, and make strategic content acquisition decisions, executives can better prioritize their content investments to ensure maximum return on investment.
