As an entertainment executive, one of the biggest challenges is making informed decisions about what content to produce, acquire, distribute, or program. Fortunately, demand data can provide valuable insights into audience preferences, which can help improve decision-making. "The Endgame" is an example of how demand data can be used to analyze a TV series, and here are some insights gained from the analysis:
- The demand for "The Endgame" in January 2024 was good in Australia, and the show has higher demand than 96.7% of all drama titles in Australia. This information is useful in content valuation as it reveals the dollar value contribution of the title to any platform in any given region.
- Although audience demand has decreased by 87.8% during the month, "The Endgame" has been increasing recently before this dip in demand. Monitoring these fluctuations is useful in refining an acquisition strategy.
- Examining the top 10 global markets in-demand can help identify the best markets to distribute the series effectively and to allocate investment in the right manner. Knowing that Australia is the number one market for "The Endgame" globally is useful to create a marketing campaign that highlights that fact, which will potentially attract more users from the market, but also support storytelling decisions and programming strategy.
- Longevity, momentum, franchise potential, and reach are some of the measures by which a show's performance can be analyzed. For "The Endgame," performance in each of these measures is in the okay to the good category. Examining these metrics over a certain duration can reveal useful insights into a show's performance and help identify areas that require improvement.
Using the above learnings, here are some questions entertainment executives can ask themselves to help make more informed decisions:
- Is "The Endgame" worth acquiring for our platform, and how much should we spend on it considering its demand?
- What distribution strategies should we deploy in Australia, given it is the top global market for "The Endgame"?
- Are there any particular elements of "The Endgame" that fans like the most, and how can we optimize future productions to build on this?
- What comparable titles should we look to acquire, based on the performance of "The Endgame" in Australia and other top global markets?
- How should we market "The Endgame" and where should we focus our marketing efforts to ensure maximum reach and longevity?
