As an entertainment executive, you can leverage demand data to make more informed decisions about content acquisition, valuation, distribution, and programming. By examining the demand for a show such as "The Great British Bake Off" in the Australian market in October 2023, you can gain valuable insights into the show's global popularity, audience preferences, trend analysis and performance indicators, amongst other things.
One application of demand data is content valuation which can answer questions such as "How much is my show worth?" and "How much of my show’s value is being driven by demand?". In the case of "The Great British Bake Off," the demand in Australia has been increasing recently, suggesting that the show may be currently undervalued. Additionally, with the outstanding demand of the show, it would be a good acquisition to boost platform appeal and possibly reduce churn. Travelability of the show is good, indicating that the show could be a good contender to acquire for global SVOD expansion.
Another valuable insight you can gain from demand data is audience preferences, which can guide content decisions such as which genres or franchises to focus on. "The Great British Bake Off" is doing exceptionally well in the reality genre, and its top associated shows are "What We Do In The Shadows," "Taskmaster," and "Rick And Morty," which may provide insight into the show's target audience.
Demand data can also provide valuable insights into more specific strategic decisions. For example, using demand data, you can identify under-monetized titles that could have greater potential with proper positioning, marketing, or distribution. You can also use demand data to help develop an effective release strategy or select the best platforms for distribution of your content. Finally, you can tailor the marketing campaign ahead of the premiere to capture the attention of your desired audience.
By examining the performance of "The Great British Bake Off" over the last 30 days in Australia compared to the last one-year rolling basis, you can identify whether its popularity is increasing or decreasing, which could affect your decision to acquire or develop similar content.
Overall, demand data provides entertainment executives with critical, data-driven insights that you can use to optimize content acquisitions, valuations, production, and distribution decisions. With the help of platforms such as Parrot Analytics, you can unlock valuable insights into audience preferences, global performance, and industry trends, empowering you to make more informed decisions.
In conclusion, demand data can help executives in the entertainment industry answer critical questions such as which new content they should acquire or which current ones they should invest in for longevity, which platforms they should target for distribution, the shows' popularity trends, whether to capture an audience from a specific genre or theme, how effective the marketing campaign is, and so many more. Accurate trend analysis, precision targeting, reliable performance indicators, and comprehensive benchmarking are all made possible by analysing demand data.
