As an executive working in the entertainment industry, you could use demand data to make informed content strategy decisions, such as content acquisition, distribution, and programming. Parrot Analytics content valuation system relies on global content demand data to power an economic valuation system that determines the dollar value contribution of any title, to any platform, in any region. Here is how demand data for "The Mentalist" in Australia could inform your decision-making process:
1. Content valuation: You can use Parrot Analytics demand data to determine the value of "The Mentalist" in Australia and worldwide. With 3.7 times the audience demand of the average show in Australia over the last 30 days, the demand for "The Mentalist" is good. The show achieves outstanding global audience demand across all platforms, indicating its immense value to any streaming platform or network.
2. Franchisability: "The Mentalist" has outstanding franchisability, which means it has untapped spin-off potential and could lead to future returns on investment and brand extensions.
3. Travelability: "The Mentalist" has outstanding travelability, which means that it has international appeal. You could use the demand data to identify which markets to target for distribution internationally.
4. Longevity: "The Mentalist" maintains excellent audience demand over time, which makes it a valuable long-term investment and a dependable content choice for increasing engagement and retaining subscribers.
5. Reach: "The Mentalist" has a wide appeal, which means it can attract new subscribers to your platform.
6. Subscriber acquisition and retention: You can use demand data to determine which titles to acquire and distribute to grow your audience, retain current subscribers and reduce churn by identifying the most popular genres that resonate with your target audience.
7. Programming: You can use the trend and spike in demand for the show, along with the insights on which other shows fans of "The Mentalist" also like, to evaluate the programming strategy for your platform by considering additional show acquisitions, recommendations, and even developing original content that has similar genre, tone and mood.
8. Content acquisition: Executives in the content acquisition space can use global demand data to find the best content investment opportunity by analyzing the demand for "The Mentalist" in different markets around the world. Its demand data could help identify which titles would perform equally well or better in Australia, as Parrot Analytics data reveals the show outperforms the demand of the average TV show across all the markets where it is in high demand.
In conclusion, using demand data such as the Parrot Analytics system could prime executives in the entertainment industry to approach content strategy making in an informed, data-driven and cost-effective way. The data provides valuable insights on viewer intent, audience demographics, genre preferences, and content discovery trends that can help your platform or network to acquire and distribute only the most high-performing and profitable series.
