As an entertainment executive, you need to make decisions that will ensure your platform or network stays competitive and that content investment is maximized. Demand data can help guide these decisions, and analyzing the performance of a show like "The Night Agent" can provide insights on content valuation, programming, distribution, and acquisition.
One way to use demand data is to assess the value of a title. Parrot Analytics' content valuation system is based on demand data, allowing platforms to reveal the dollar value contribution of any title in any region. For "The Night Agent," we can see that the show has 4.5 times the audience demand of the average show in Australia over the last 30 days, which is a good result. The show has achieved the peak rank of #444 in Australia, and its momentum, the pace of growth, is outstanding. The show's franchisability (spin-off potential) is also good, whereas its reach, the number of people expressing demand for a show, is okay.
Another use of demand data is to make informed acquisition or programming decisions. Knowing which shows are popular among a targeted audience can help to minimize churn and increase engagement. For "The Night Agent," we can look at the Parrot Pulse to measure its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This means that platforms can use this show as a benchmark when acquiring or programming similar genre shows, or they can make strategic moves to acquire global rights based on the excellent travelability score.
Demand data can also be used to optimize release strategy and pricing for a title. Based on the demand data for "The Night Agent," platforms can determine if they should prioritize releasing the show globally or catering to specific regions where the show is in high demand, like Russia and Ukraine.
Furthermore, industry players also use demand data to retain subscribers by offering titles that have proven to keep the audience happy. For "The Night Agent," we can see that demand has been increasing in Australia by 2.6% in a month. This indicates the show is resonating well with the Australian audience, and it might be a go-to choice for platforms hoping to keep their current subscribers happy.
In summary, demand data provides insights into a show's audience and performance, including valuable information such as its franchisability, popularity in different regions, and audience retention potential. Analyzing the performance of "The Night Agent" in January 2024 alone provides an insight into the show's global performance and can guide strategic content decisions, especially in light of the excellent travelability score.
