As an entertainment executive, demand data can provide valuable insights to inform content, acquisition, distribution, and programming decisions. Let us assess how demand data for "The Real Housewives Of Miami" in Australia for February 2024 can be used to make informed content-related decisions.
Firstly, we can use demand data to determine the show's value and assess its performance as an acquisition-driving or churn-reducing title. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Based on the show's demand data, we can determine its worth and its ability to drive engagement across the rest of the catalog.
Secondly, demand data can help determine the best release strategy and pricing for the show. For instance, based on the show's demand trends in Australia, we can identify the best time to release new seasons for maximized engagement.
Thirdly, demand data can help with subscriber acquisition and retention decisions. For example, we can use demand data to determine which titles to buy to grow our audience. Equally, we can use the data to identify which shows to invest in to increase customer loyalty.
Fourthly, demand data provides insight on the show's popularity amongst different demographics. By examining which other shows fans of "The Real Housewives Of Miami" also like, we can infer what other content audiences interested in this show might enjoy. Therefore, you can use demand data to determine what kind of content to produce or acquire to support global SVOD expansion.
Lastly, demand data can reveal the show's international performance across six dimensions. By examining the top ten global markets where the show is most in-demand, entertainment executives can identify under-monetized markets and tailor content to fit better in those areas. Besides, the platform can select the right distribution network for optimal reach and success.
In conclusion, entertainment executives can use demand data to gain valuable insights on a show's market performance, international reach, and value, amongst other factors. With Parrot Analytics' system, executives can use content valuation to make informed decisions, knowing exactly what content is worth and what content to invest in. Through this insight, executives can create a more robust content strategy and programming line-up.
