As an entertainment executive, the demand data analysis of "The Real Housewives Of Sydney" for the month of October 2023 in Australia can be useful in making more informed content, acquisition, distribution, or programming decisions. Firstly, the demand data helps in content valuation. With its 6.0 times the audience demand of the average show in Australia over the last 30 days, "The Real Housewives Of Sydney" has good demand, which indicates a high value of the show. Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
The demand data also helps to identify audience tastes and preferences. By finding which other shows the fans of "The Real Housewives Of Sydney" also like, such as "The Real Housewives Of New York City" and "The Real Housewives Of Orange County," entertainment executives can make strategic decisions by identifying what other titles could be acquired or produced within the genre or what content should be acquired to increase engagement and retain customers.
Moreover, the demand data can help in programming decisions by showing when the demand for the show spiked, i.e., in late October 2023 for Australia. This information can be used to identify when a show should be released or marketed to ensure optimal release strategy and pricing.
The component metrics of the Parrot Pulse for "The Real Housewives Of Sydney" can provide useful insights into the show's global performance across six dimensions, namely audience demand, travelability, longevity, momentum, franchisability, and reach. These metrics show that the demand for the show is good, but its travelability and longevity are poor, which means that the show is struggling to attract a global audience and maintain its audience demand over time. Understanding these different dimensions of the show's performance can help entertainment executives to make better-informed distribution decisions by determining which platforms should be targeted for the distribution of the content.
The demand data also helps in acquisition decisions by determining the value of a title or content library to a platform over time. Parrot Analytics content valuation system, which is powered by global content demand and supply, can be useful in determining how much to spend on content. Using demand data, entertainment executives can calculate the ROI a specific title will bring for any given platform. Furthermore, demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn.
Finally, the demand data helps in competitive benchmarking by comparing the performance of "The Real Housewives Of Sydney" against other titles available on the market and identifying the weaknesses to be improved upon. The demand data also enables mapping local whitespaces, identifying the most popular genres in a local market, and using that information to produce new local content or acquire existing content that satisfies local audience tastes or preferences.
In summary, demand data is vital for entertainment executives in making more informed content, acquisition, distribution, or programming decisions. The demand data analysis of "The Real Housewives Of Sydney" for the month of October 2023 in Australia can help in content valuation, identifying audience tastes and preferences, programming decisions, distribution decisions, acquisition decisions, competitive benchmarking, and mapping local whitespaces.
