As entertainment executives, it is always important to make informed decisions concerning the content you finance, produce, acquire, or distribute. One way to make informed decisions is by analyzing audience demand data. In this article, we will use "The Rookie" as a case study and explain how demand data can help inform content decision-making.
Firstly, using demand data, entertainment executives can gain insights into the popularity of their content. For instance, over the last 30 days, "The Rookie" has been 14.7 times more popular than the average TV show in Australia. This information can aid in content valuation by helping executives determine how much a specific title is worth, relative to other titles and in a specific market. Additionally, demand data can help executives assess a TV series' ability to attract and retain subscribers, as well as mitigate churn.
Moreover, demand data can help executives identify the genres that resonate most with their audience. As of November 2023, "The Rookie" ranks at the 99.9th percentile in the crime genre in Australia, indicating that it has higher demand than 99.9% of all crime titles in Australia. This information can be used to make programming decisions, such as which genres to focus on when financing or producing content.
Furthermore, by examining the top 10 global markets where "The Rookie" is most in-demand, entertainment executives can identify the regions that are most receptive to their content. In the case of "The Rookie," the United States is its number one market globally, followed by Russia, Germany, Canada, Australia, and the United Kingdom. This information can help executives make distribution decisions, such as which regions to target when distributing their content.
Demand data can also be used to identify audience tastes and preferences, as well as to gather insights into the performance of competitive titles. For instance, by analyzing shows that fans of "The Rookie" also like, entertainment executives can identify popular shows that could compete with "The Rookie." This information can be used to inform acquisition and distribution strategies, as well as to inform the creative development of future content.
Finally, demand data can help executives plan their release strategies and optimize marketing campaigns. By analyzing how demand for "The Rookie" varies over time, entertainment executives can identify spikes and dips in demand and plan their release strategies accordingly. Additionally, they can use demand data to identify the optimal marketing channels and messages that resonate most with their audience.
In conclusion, demand data can be used by entertainment executives in various ways, including content valuation, programming decisions, distribution, audience insights, and marketing optimization. Through the case study of "The Rookie," we have demonstrated how demand data can be used to provide insights and inform content decision-making. As such, entertainment executives can use demand data to make more informed decisions across the content value chain.
