As a TV executive, you want to make data-driven decisions around your content and distribution strategy, and Parrot Analytics' demand data can be useful for these purposes. Taking "The Ultimate Fighter" in Australia in January 2024 as an example, let's explore how demand data can help you make more informed decisions:
1. Content valuation: Parrot Analytics' content valuation system uses demand data to assess how much a title is worth to any platform in any region. For "The Ultimate Fighter," high demand in Australia indicates that it has a good value on the Australian market.
2. ROI calculation for a specific title: With demand data, you can assess how much revenue a particular title will bring to your platform. You can also predict how popular a show will be and how it will affect the growth of your platform. For instance, "The Ultimate Fighter" has seen recent increases in demand, especially in mid-January.
3. Optimal release strategy: Demand data enables you to take your content's popularity and your audience's preferences into account when planning the release of your content. You can determine the best release strategy and pricing by examining mid-January spikes in demand for "The Ultimate Fighter."
4. Mapping local whitespaces: Evaluating demand trends can help you identify areas where specific content is underperforming or in high demand. For example, while "The Ultimate Fighter" has good demand on the Australian market, you can also evaluate which genres perform best in the local market.
5. Subscriber retention and acquisition: With Parrot Analytics' demand data, you can better understand the preferences of your current audience and use that information to retain existing subscribers by acquiring titles that they enjoy. You can also use the data to attract new subscribers by identifying popular titles that are not yet on your platform.
By analyzing the demand data for "The Ultimate Fighter" in Australia, Parrot Analytics can help decision-makers in the entertainment industry optimize their content distribution and expand their audiences. This includes strategic decision-making around content acquisition, programming, and valuation.
