As an entertainment executive at an OTT or SVOD platform or a content distributor, the demand for "The Vampire Diaries" in Australia has been increasing recently. This information can help you to make more informed content acquisition decisions focused on content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, can assist you in determining how much you should be spending on content. With demand data, you can calculate the return on investment (ROI) a specific title will bring for any given platform. It can also help you assess a TV series' ability to drive subscriptions and mitigate churn.
At the same time, the demand data on "The Vampire Diaries" can assist you with programming decisions. For instance, you can see that the show has higher demand than 98.3% of all drama titles in Australia. This means you might want to consider allocating more of your marketing resources to this show. It may also be worth examining the demographics of the show's audience to target advertising more effectively and attract additional fans. You can also use the data to inform your decisions on supply and demand. For example, if you see that the demand for supernatural dramas is growing, you might consider acquiring more titles in this genre.
Moreover, you can use demand data of "The Vampire Diaries" for distribution decisions. For example, demand data can illustrate the spread of the show around the world and which markets it is performing best in, such as the United States, Brazil, Germany, France, Russia, Canada, South Africa, United Kingdom, and Kenya. By comparing the demand data over the last 30 days with a 1-year rolling average, you can identify global momentum or even repositioning of content from older markets to new, potentially untapped localized markets. This data can help inform where to sell and distribute the TV series in question.
Finally, the show metadata indicates that the show has spin-off potential. Parrot Analytics' franchisability dimension measures the show's spin-off potential. In the case of "The Vampire Diaries," this dimension is exceptional. You can leverage this information to inform additional investments in the content, such as developing features extending the IP across its global audience or even transforming it into interactive campaigns.
In conclusion, the demand data on "The Vampire Diaries" in Australia offers crucial insights to entertainment executives for informed content acquisition, distribution, and programming decisions. By using Parrot Analytics demand data, entertainment executives can gauge the economic valuation of the content and inform global and regional distribution decisions. In addition, historical and real-time demand of IP/IP catalog content can inform optimal release strategies and pricing for content, catalogue expansion, and talent acquisition.
