As an entertainment executive, you can harness the power of demand data to make informed decisions about your content's acquisition, distribution, programming, and content valuation. Let's take a look at how demand data can be used using the example of "The Wire" TV show in Australia during September 2023.
"The Wire" achieved 8.1 times the audience demand of the average show in Australia over the last 30 days. This indicates that demand for "The Wire" is exceptional, and only 2.7% of all TV shows match this level of demand. By examining this demand, you can ascertain the value of "The Wire" for distribution and programming decisions. The outstanding demand for "The Wire" in Australia suggests that it is an excellent acquisition for streaming platforms, broadcasters, or TV series financing companies.
Moreover, demand data enables content valuation, and Parrot Analytics' content valuation system can gauge the dollar value contribution of any title to any platform in any region. By leveraging demand data, you can calculate the ROI of any title to determine how much you should spend on content and its ability to drive subscriptions and mitigate churn. The result is a detailed understanding of a specific title's value contribution to your platform, enabling unbiased acquisition and distribution decision-making based on empirical data.
You can examine the performance of "The Wire" on a rolling year basis or compare it to the last 30 days to provide additional insights. "The Wire's" peak demand was 10.4 times the average over the course of the entire year. At this time, it peaked at 9.9 times the average in the last 30 days, indicating an increase in popularity. Such an understanding allows linear networks, pay-TV networks, and television production companies to program more strategically.
By employing Parrot Analytics' tools, you can find most popular genres in your local markets and optimal release strategies, examine the performance of your marketing campaigns and uncover under-monetized titles. Moreover, whilst the show performs well in Australia, "The Wire" has a global appeal, with outstanding demand across all platforms and is as popular in countries such as France, UK, Spain, Russia, Canada, Netherlands, China, and Germany.
In summary, leveraging demand data through Parrot Analytics' cutting-edge solutions enables you to make informed programming, content valuation, acquisition, and distribution decisions with invaluable performance analysis. By utilizing multivariate data analytics and industry-driven insights, you can better position yourself to maximize profits, market share and provide audiences with exceptional entertainment experiences.
