Demand data is a powerful tool for entertainment executives when making decisions about content valuation, acquisition, distribution, and programming. By analyzing the demand data for "Titans" in Australia during January 2024, we can demonstrate how executives can use this data to make more informed decisions.
Firstly, "Titans" has outstanding demand in Australia. Its demand is 9.9 times the average show in the country, and it ranks in the 99.3rd percentile in the drama genre. This information can help executives to determine the value of the show in the Australian market, and to make decisions about its placement in their programming schedules.
Secondly, executives can use the Parrot Pulse measurement to gain insight into the global performance of a show. "Titans" has exceptional performance in all six dimensions measured by Parrot Pulse, including audience demand, travelability, momentum, longevity, franchisability, and reach. This information can help executives to determine the potential value of the show in international markets, and to make decisions about distribution strategies.
Thirdly, executives can use demand data to determine the popularity of a show relative to other titles in the genre. "Titans" ranks highly in the drama genre in Australia, and fans of the show are also fans of "Rick and Morty", "Star Trek: Strange New Worlds", and "Loki", among others. This information can help executives to make informed decisions about content acquisition, and to determine the potential value of spin-offs or franchises.
Finally, executives can use demand data to track the performance of a show over time. While "Titans" has been popular in Australia over the last 30 days, its demand has decreased in comparison to the previous 90 days. Executives can use this information to assess the potential value of the show over time, and to make decisions about future investments in the show.
In summary, demand data can be a valuable tool for entertainment executives when making strategic decisions about content valuation, acquisition, distribution, and programming. By using data about shows like "Titans", executives can make more informed decisions and increase the potential value of their investments.
