As an entertainment executive, understanding how to use demand data can help you make more informed content decisions, from content acquisition to distribution and programming. Let's take a look at how you can use the demand data of "Tulsa King" to make strategic content decisions.
First, looking at the demand data of "Tulsa King" in Australia in February 2024, we can see that it has 10.1 times the audience demand of the average TV show in Australia. This means the show is in high demand in Australia compared to its competitors. Similarly, "Tulsa King" moved up in rank by 72 spots in February in Australia, indicating that it is growing in popularity.
The demand data also reveals that "Tulsa King" has higher demand than 99.3% of all drama titles in Australia, which makes it a strong contender in the drama genre. Moreover, the show has remarkable travelability and reach potential. While the demand for the show has been decreasing in recent times, the trend is not too significant to be a cause for concern.
To determine the franchise potential of "Tulsa King," you can also look at the Parrot Pulse, which provides a measure of its global performance. The data indicates the show has an exceptional ability to be franchised, highlighting its spin-off potential.
You can also look at the show's performance on a year-to-year rolling basis to gain more perspective. While the demand for "Tulsa King" peaked over a year ago, it has again increased in the past few weeks by 28.2%, a trend to be noted.
To help you with content acquisition decisions, you can also examine the top 10 global markets where "Tulsa King" is most in-demand. This information can help you determine if a show will be appealing to a local market and help you choose to distribute or produce content in that area. In the case of "Tulsa King," the show is outstandingly popular globally and has strong potential demand in each market.
Overall, demand data can be used to assess the demand value of a specific title, determine its performance in a specific market and genre, assess the title's ability to retain clients, and identify trends and patterns in title growth. The content valuation system at Parrot Analytics harnesses such demand data to help with quantifying content value, ROI estimation of a particular title, assessing a TV series' ability to prevent churn, driving subscriptions or exclusivity. As an entertainment executive, you can optimize your creative and strategic decision-making process by integrating the analytical power of demand insights with your experience and expertise in the industry.
