For entertainment executives looking to make informed content decisions, demand data is a powerful tool to help guide strategic choices. By examining the demand data of a show like "White Collar" in Australia for the month of December 2023, executives can gain valuable insights that can inform content valuation, acquisition, distribution, programming, and other related decisions.
One key insight that demand data can provide is an assessment of a show's worth. Using Parrot Analytics' content valuation system, executives can determine how much a show is worth to any platform, in any region. By understanding a show's value, executives can determine how much to spend on content and how a title can drive engagement across the rest of the catalog. Additionally, executives can use demand data to assess a show's ability to drive subscriptions and mitigate churn.
Demand data can also inform content acquisition decisions by helping executives identify which types of content exhibit opportunities for acquisition or production. By looking at the demand for "White Collar" in Australia, executives can see that the show has a high level of demand, outperforming the average show in the drama genre. They can also see that it has performed exceptionally well globally, with outstanding audience demand across most markets.
Demand data can also provide insights into programming decisions, such as how best to release and price content. For example, by examining the spikes in demand for "White Collar" during December, executives can conclude that the show likely performed well during that period and could consider similar release strategies for future content.
Finally, demand data can be used to assess the potential for spin-offs or franchises, and to understand a show's ability to retain audiences over the long term. By examining the longevity of demand for "White Collar", executives can see that it has maintained exceptional audience demand over time. Using this data, they could make informed decisions about the show's value and potential for spin-offs or continuing demand in the future.
Overall, by using demand data to inform strategic content decisions, entertainment executives can make more informed choices and better understand the unique value that different shows can bring to their platform or network. By examining a show like "White Collar" in Australia, executives can gain insights into content valuation, acquisition, distribution, programming, spin-offs/franchises, and audience retention.
