Entertainment executives can make more informed content decisions by leveraging the power of demand data. For instance, analyzing data points such as audience demand, demand trends, and franchise potential as exemplified by 'Whose Line Is It Anyway?' in Australia in December 2023 can provide insights to improve decision making on content acquisition and distribution. Below are some examples of how demand data can be utilized:
1. Content Valuation: A TV executive, by leveraging demand data like audience demand and demand trends, can determine the value of a TV show. Owing to the data provided in the analysis above, a TV executive can speculate that investing in the 'Whose Line is It Anyway?' franchise could yield lucrative returns. The show has a high demand, reaches a broad audience, has good momentum and travelability, and has outstanding longevity and franchise potential. Thus, it is a strategic asset worth acquiring.
2. Competitive Benchmarking: A TV executive can compare the performance of 'Whose Line is It Anyway?' to other top-performing TV shows in the reality genre, such as 'Taskmaster,' which could help in shaping acquisition decisions and market positioning.
3. Programming Decisions: Demand data like audience demand, travelability, reach, franchise potential, and momentum can help entertainment executives develop effective programming strategies. For example, they can understand when and in which regions the demand for the show is expected to surge, and they can adjust their programming plans accordingly.
4. Distribution Decisions: A TV executive can leverage demand data provided by Parrot Analytics to strategize on the ideal platforms on which to distribute the show. Data sources such as audience demand metrics can predict which platforms would be ideal for specific shows or capitalizing on supply and demand opportunities, for instance, it might be beneficial to target an OTT platform or pay TV network with a sizeable audience for the reality genre.
5. Acquisition Decisions: The analysis of 'Whose Line is It Anyway?' in Australia provides valuable data on how to go about understanding viewers' tastes and preferences, which can influence acquisition decisions. For example, identifying TV shows that fans of 'Whose Line is It Anyway?' also like, such as 'Bob's Burgers', could shape decisions on acquiring similar shows with similar audiences.
In conclusion, TV executives can leverage demand data, specifically audience demand analysis and demand trends, to inform decisions on content acquisition, distribution, and programming for a more robust media industry. Avec Parrot Analytics, you can make your content decisions with the knowledge of real-time global audience demand for television content in any market in the world.
