As a TV executive, it is necessary to make data-driven decisions that will positively impact the success of a TV series. Demand data from Parrot Analytics is an essential tool that can be used to make more informed content, programming, distribution, and acquisition decisions. The data provided on the TV series "Winx Club" for the month of February 2024 in Australia highlights how demand data can be used in decision-making.
Content Valuation:
When it comes to valuing a TV series, content valuation is essential. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. The data on "Winx Club" shows that demand for the series is 4.5 times higher than the average show in Australia, indicating strong demand. This data can be used to calculate how much the show is worth and to determine how much a platform should spend on content acquisition.
Travelability and Distribution:
"Winx Club" has an outstanding travelability index, meaning that the show has high international demand relative to its home market. As such, Parrot Analytics' demand data can be used to determine the show's potential for success in international markets and inform distribution decisions.
Programming Decisions:
The show's performance over the past 30 days compared to a 1 year rolling basis, as analyzed using demand data, indicates an increase in the show's popularity. This data can be used in programming decisions to determine whether to extend the show's season, increase the number of episodes, or invest more in promotions.
Audience Insights:
"Winx Club" has an outstanding audience demand index and a good franchisability index, meaning that the show has potential as a spin-off or franchise. Understanding the preferences of the audience can help in making decisions regarding the production of spin-offs or franchises that the audience may be interested in.
Global Reach:
With the show performing well above average in the top 10 global markets where it is in high demand, the data can be used to identify potential areas for expanding the reach of the series.
In conclusion, using Parrot Analytics' demand data, TV executives can make informed decisions about how to invest in shows like "Winx Club". Understanding demand data can help with content valuation, travelability, distribution, programming decisions, audience insights, and global reach, allowing executives to make decisions that will positively impact their bottom line.
