As an entertainment executive, you are aware of the importance of data in decision-making. Demand data from platforms such as Parrot Analytics is a powerful tool that can be used to make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data of a show like "A Terra Prometida," we can see how this process works.
One key application of demand data is content valuation. The demand data of "A Terra Prometida" reveals that it has 18.7 times the audience demand of the average show in Brazil in the last 30 days, indicating high demand among viewers. This information can be used to assess the value of the show to a platform or network, as it reflects the show's ability to attract and retain viewers. Furthermore, it can be used to calculate the ROI of the show and assess its ability to drive subscriptions and mitigate churn.
Demand data can also provide insights into the show's popularity across different regions and how it compares to other shows in its genre. For instance, "A Terra Prometida" ranks at the 99.9th percentile in the history genre in Brazil in December, which means it has higher demand than 99.9% of all history titles in Brazil. This information can help in making acquisition decisions and identifying content opportunities by assessing what is resonating in specific regions.
Demand data can also be used to assess audience taste clusters and optimize marketing campaigns. By examining the top 10 global markets where "A Terra Prometida" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets, indicating a strong global appeal among audiences. This information can be used to create targeted marketing campaigns to maximize engagement.
Demand data can assist in decisions concerning content supply and demand. The demand for "A Terra Prometida" has been increasing recently, which suggests an opportunity for content creators and distributors to capitalize on the show's popularity by developing spinoffs or franchises. The longevity of the show in terms of maintaining audience demand can also be used to assess what catalog content should be acquired to increase engagement and retain customers.
In conclusion, demand data is a valuable resource for entertainment executives, as it can provide insights into audience preferences and behavior, which can be applied to inform content, acquisition, distribution, and programming decisions. By analyzing the demand data for "A Terra Prometida," we can see how powerful this tool can be in understanding the performance of a show, its appeal to different regions, and its potential to create new opportunities.
