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The Power of Demand Data: A Look at 'A Terra Prometida' and How it Can Drive Content Decisions in the Entertainment Industry

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Parrot Analytics Insights - March 2024

If you are working in the entertainment industry in Brazil and are considering content acquisition, "A Terra Prometida" is a TV series that you should definitely consider. According to our data, "A Terra Prometida" has a demand score of 19.3 times the average TV show in Brazil over the last 30 days, which is an outstanding score. Only 2.7% of all shows have this level of demand. The show is also ranking at the 99.9th percentile in the history genre, meaning it has higher demand than 99.9% of all history titles in Brazil.

Demand data can be helpful in content valuation as it provides an economic valuation system based on global content demand. It is an excellent tool for determining the dollar value contribution of a title, identifying how much the content is worth to a platform, and assessing a TV series's ability to drive subscriptions and mitigate churn.

Our data categorizes the show's performance based on various dimensions - its worldwide audience demand and momentum are good, while the travelability, franchisability, and reach are poor. The momentum is the pace of growth which indicates that there is potential for future growth of audience demand for this series in Brazil. Franchisability refers to the spin-off potential of a TV series, and in the case of "A Terra Prometida," it is poor, making it a less viable candidate for spin-offs or franchises.

Comparing the show's performance over a rolling year to the last 30 days reveals that the show's demand has increased by around 7.5% over the past month. The average demand for the last 30 days is also significantly higher than the average demand over the past year, indicating a surge in popularity.

If you're interested in the geographic popularity of "A Terra Prometida," our data shows that Brazil is the show's number one market globally, with an outstanding audience demand of 2.9x. Panama follows in second place with good demand, while Venezuela, Peru, Puerto Rico, Ecuador, Portugal, Paraguay, and Argentina are ranked lower, but with good to okay demand for the show.

In conclusion, demand data helps entertainment executives make more informed content acquisition, distribution, and programming decisions. In this case, "A Terra Prometida" has been outstanding in its performance in Brazil and has maintained steady demand over the years, making it a promising candidate for content acquisition.

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