Demand data is a powerful tool that can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By analyzing audience demand data for a particular title like "Amores Verdaderos," executives can gain a deeper understanding of their audience's preferences, identify new opportunities for growth and expansion, and assess the value of a title.
Content Valuation - By using demand data, executives can calculate the value of a specific title or an entire library to any given platform. They can quantify the platform-specific marginal revenue contribution and understand how a title drives engagement across the rest of the platform's catalog. Additionally, executives can determine how much to spend on content and estimate the ROI a specific title will bring for any given platform. This information can help prioritize which titles to invest in and distribute.
Travelability - Using "Amores Verdaderos" as a case study, we can see that the show's travelability score, which measures demand for a title outside its home market, is poor. Its international demand relative to its home market is only 48%, which suggests there will be limited interest and engagement for this particular title outside the Mexican market. Executives can use this information to decide which titles to invest in and distribute to different markets.
Longevity and Momentum - By examining audience demand trends for the show over several months, executives can assess its momentum and longevity. For "Amores Verdaderos," its momentum, which measures the pace of growth, is okay but not outstanding. Meanwhile, its longevity is reasonable as audience demand has been maintained over time. These insights can help executives decide whether to invest further in the show or to shift their resources to other titles.
Reach - The reach of "Amores Verdaderos" is limited, meaning it has a dedicated but small fandom, rather than mass appeal. Executives can use this information to decide whether the show is worth acquiring or distributing to a particular audience.
Franchisability - Spin-off potential for "Amores Verdaderos" is poor. Executives may use this information to assess the potential for developing spin-offs or franchises from the show or considering how to optimize its performance in other areas.
Overall, audience demand data can help executives make crucial decisions regarding content, acquisition, distribution, and programming. With Parrot Analytics' content valuation system, executives can determine the value of a specific title or library using demand data, assess their momentum and longevity, and identify opportunities for growth and expansion. By leveraging this data, executives can make more informed decisions, optimize their marketing campaigns, and ultimately drive greater revenue and audience engagement.
