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Maximizing the Value of TV Content: Insights from the Analysis of Anne With An E Based on Audience Demand Data

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Parrot Analytics Insights - December 2023

As an entertainment executive, you can use the demand data of a show like "Anne With An E" to make more informed content decisions. Demand data can provide a better understanding of the popularity of a TV show and its performance in specific regions. In the context of content valuation, demand data can indicate the dollar value contribution of a title to any platform or region. Here are some possible ways in which you can use the demand data of "Anne With An E" for your content decisions:

- Programming decisions: Based on the audience demand for the show, you can decide to schedule "Anne With An E" on a particular day or time to maximize its viewership. Demand data can also help you understand what other TV shows' audiences are watching that may signal potential programming opportunities or strategies.

- Acquisition decisions: "Anne With An E" has good audience demand in multiple global markets, including Brazil. The show's high demand compared to the average TV show in these markets can make it an attractive acquisition target. The show's good travelability score also indicates that it could perform well globally.

- Distribution decisions: If you are a content distributor, you can use demand data to identify the top markets where a TV show like "Anne With An E" is most in-demand. This information can help you plan the show's distribution strategy and determine where to focus your marketing efforts.

- Content decisions: You can gather insights from demand data to make more informed content decisions related to the genre or themes of a TV show. As "Anne With An E" ranks in the 96.2th percentile in the history genre, you may consider looking into other potential opportunities for content focused on history. You could also analyze audience likability to determine if potential production or acquisition of spin-offs would generate additional revenues.

- Valuation decisions: With valuations based on trends in global content demand and supply, content valuation makes it possible to assess the dollar value contribution "Anne With An E" could make for a specific platform or region. As the demand for the show recently decreased in Brazil by 8.9%, it could have led to a decline in value in Brazil since the valuation system is dependent on global trends in demand.

In summary, demand data is a powerful tool entertainment executives can use to make informed decisions related to TV content production, acquisition, distribution, programming, and valuation. The demand data provides insights on content value and the areas where the content has the most demand. Content executives can apply the lessons from the analysis of 'Anne With An E' to tailor their content strategies for particular markets to maximize value of both their current libraries and new rights they may acquire.

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