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Making Informed Content Decisions with Demand Data: An Analysis of 'Arcane' in Brazil

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Parrot Analytics Insights - December 2023

If you're an entertainment executive considering acquiring or distributing "Arcane" in Brazil, this demand data provides essential insights. For example, "Arcane" has an exceptional level of demand, ranking at 9.7 times the average show in Brazil over the past 30 days. This level of demand is outstanding and indicates that a large audience is interested in this show. The demand has also been increasing recently. These insights can help you make informed acquisition decisions by assessing the popularity and potential revenue of the series.

Furthermore, the demand data for "Arcane" in Brazil shows that it has higher demand than 98.9% of all drama titles in Brazil. This knowledge can help to inform programming decisions such as scheduling, promotions, and ad placements, particularly if you have other shows in your lineup that have similar genre affinities.

In terms of content valuation, using demand data, you can calculate how much you should spend on acquiring "Arcane." In line with Parrot Analytics' content valuation system, "Arcane" has an outstanding demand, so you can expect that it contributes a high dollar value to any platform that offers it.

The fan affinity data can also provide insight into programming and acquisition decisions. If your platform has other shows that are similar to the other shows liked by "Arcane" fans, you can use this information to promote those shows to fans of "Arcane" and even offer them as a package alongside "Arcane." Additionally, you can use this information to source similar content in terms of genre and narrative elements that fans of "Arcane" would most likely enjoy to build up your content library.

In terms of marketing and release strategy, "Arcane's" momentum, the pace of growth, is likewise exceptional. You can use this information to develop an effective marketing and promotional campaign in Brazil to keep up with the excitement around the show, bearing in mind the spike in demand that occurred towards the end of December. Additionally, the top 10 global markets where the show is most in-demand data can be used to inform the international distribution strategy.

Finally, the travelability and franchisability data shows that "Arcane" has excellent potential to travel globally. Thus, you can leverage such data to strategize on ways to expand your global SVOD expansion by prioritizing the acquisition of content that has similar characteristics.

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