As an executive working in the TV industry, leveraging demand data is vital to making informed content decisions as well as acquisition, distribution, and programming decisions. Using Parrot Analytics' data for "Arcane" in Brazil as an example, we can explore how this data can be utilized to make strategic decisions.
Firstly, demand data can be used to assess content valuation. With "Arcane" having 13.3 times the average demand in Brazil compared to other shows over the last 30 days, it is an outstanding performer. Additionally, the show achieved the peak rank of #5 in Brazil, moving up 52 spots during January. By analyzing the level of demand for "Arcane" using a global content demand and supply methodology, a TV executive can determine the economic value of this title, which can help to make data-driven investment decisions.
Demand data can also guide acquisition decisions and strategy. Looking at the Parrot Pulse for "Arcane," the show has outstanding worldwide audience demand across all platforms, as well as outstanding travelability. This means that this show has significant potential for international expansion to new markets. Furthermore, it may be worth considering acquiring the show for distribution or broadcasting in new regions.
In addition, demand data can be used to make programming decisions. Knowing that the show ranks in the 99.5th percentile in the drama genre in Brazil, a TV executive can correlate this information with other shows that fans of "Arcane" also like, such as "Loki," "Breaking Bad," and "The Witcher," among others. Therefore, similar content in these genres could be chosen for the platform's portfolio, with the expectation that it will have a comparable level of demand.
Demand data can also assist in making distribution decisions. With "Arcane" achieving 55% of the demand in Brazil from its country of origin, the USA, it has outstanding travelability and could perform well in other regions. By leveraging Parrot Analytics' data, a TV executive can make informed decisions on where and how to distribute the show in new markets, based on the show's past success and projected demand.
Lastly, demand data can help make informed decisions on marketing. Based on the data indicating a 7.3% increase in audience demand for the show during January in Brazil, it could be implied that marketing campaigns focused on the show during this period were effective. This information can be used to optimize future marketing campaigns, as well as to understand the momentum and longevity of the show, given that its performance has been consistently high over time.
Overall, demand data powered by Parrot Analytics provides valuable insights to help TV executives make informed decisions concerning content valuation, acquisition strategy, programming, distribution, and marketing. With the example of "Arcane" in Brazil, its outstanding performance indicates significant potential for global expansion, and by leveraging demand data; TV executives can optimize their decision-making processes, resulting in better investment decisions for their respective companies.
