As an entertainment executive, you want to make informed decisions regarding content valuation, acquisition, distribution, and programming. This is where demand data comes in. Understanding audience demand for a particular show or genre in a specific market or worldwide allows you to determine its worth, predict its success, and make well-informed decisions regarding your business.
So, taking "Banshee" as an example, let us evaluate how demand data can help entertainment executives. The show has been found to have 4.7 times the audience demand of the average show in Brazil over the last 30 days, with only 8.6% of all shows achieving this level of demand. In addition, the show's demand has been increasing over this period, indicating its growing popularity.
The Parrot Pulse for "Banshee" in Brazil provides insight into six dimensions related to the show's demand performance. Namely, its worldwide audience demand, travelability, longevity, momentum, franchisability, and reach are all outstanding, meaning that "Banshee" is maintaining a high level of demand.
Moreover, the show has strong travelability, which measures international demand, indicating its potential success in markets outside of its home market. Additionally, the show has a high level of longevity, which measures audience demand sustained over time.
Entertainment executives can use this information on audience demand to decide whether to renew the show given its level of demand and its potential growth, as well as where to distribute or acquire the show based on its travelability.
Furthermore, audience demand data can help executives make informed programming decisions. For example, analyzing data on what other shows fans of Banshee also like in the Brazilian market, executives can gain a better understanding of their audience's tastes and preferences to create content that resonates better with them.
Additionally, demand data offers insights into audience retention. By knowing what titles are most popular, executives can keep their audience engaged and limit churn. Moreover, the data can help make informed acquisition decisions, by allowing them to assess if a particular title is worth the investment by quantifying its value and predicting its future performance.
Demand data can also inform marketing strategies, allowing executives to optimize campaigns and identify opportunities to expand the show or its brand using franchisability data or international market data.
In conclusion, Parrot Analytics' demand data provides executives in the entertainment industry with valuable insights in content valuation, acquisition, distribution, and programming decisions. Examples of questions demand data can answer include how much a show is worth, its travelability, renewal decisions, audience retention, and marketing strategies. With these insights, executives can make informed decisions that lead to successful shows and ultimately drive business success.
