If you are an entertainment executive looking to make more informed content or acquisition decisions, the demand data for "Barry (2018)" in Brazil for December 2023 can provide valuable insights. For instance:
1. Content Valuation: Using demand data can help quantify the value of a show. With an exceptional worldwide, travelability, longevity, momentum, franchisability, and reach score, "Barry (2018)" is an economically valuable show, not just domestically but also internationally. Entertainment executives can leverage Parrot Analytics' content valuation system and demand data to project how this show will perform on any platform or in any region. The system can also quantify the marginal revenue contribution of the show to a platform, how it drives engagement across the catalog, and its ROI.
2. Supply and Demand: The demand data for "Barry (2018)" suggests that crime genre shows perform well in Brazil, with "Barry (2018)" ranking at the 97.9th percentile in the genre. Executives can use this information to determine which content to acquire or produce based on the level of demand in the region.
3. Marketing and Promotions: Demand data can be used to refine the marketing and promotional strategy for a show. The spike in demand in mid-December suggests that the promotional strategy around this time of year may have contributed to the increased demand for the show. Executives can use demand data to optimize the marketing campaign by understanding what elements of the content fans like the most and how to best position it against other titles.
4. Distribution: The comparison of how "Barry (2018)" performs in different markets around the world provides insight into which platforms to target for distribution. With exceptional demand in the US, Canada, the UK, Australia, the Netherlands, France, and Spain, executives can prioritize distribution to these regions.
5. Programming: Demand data can also be used to understand audience engagement and retention. The data shows that "Barry (2018)" has been experiencing increasing demand over the last 30 days in Brazil compared to the last 90 days, which can suggest the show continues to appeal to audiences. Additionally, by comparing the show's performance over the 1 year rolling basis versus the last 30 days, executives can gauge whether the show is still growing in popularity.
Demand data can help executives make informed content, acquisition, distribution, and programming decisions. By using demand data for "Barry (2018)" in Brazil for December 2023, executives can assess the show's value economically, identify trends in the type of content that performs well in Brazil, refine marketing strategy, optimize distribution, and understand engagement and retention of the show.
