As an entertainment executive, one of the most critical aspects of decision-making is using data-driven insights to determine which content resonates best with your target audience. Demand data provides a wealth of insight into a show like “Barry (2018).” Here are some examples of how these insights can inform business decision-making:
Content Valuation:
When trying to determine the dollar value of a title like “Barry (2018)” in countries outside of the United States, you can use the show's travelability index, which measures the international demand for the show compared to its home market. Brazil's "Barry (2018)" audience demand was 30% of the demand in the United States, demonstrating an impressive international interest and indicating that this show holds significant monetary value outside of its home market.
Programming:
If you are a programming executive for an OTT platform looking for new content, the top 10 markets that have shown the most significant demand for "Barry (2018)" over the last 30 days can provide insight into where your platform should prioritize content acquisition. As a result, you can identify the countries where this specific show is in the highest demand to acquire content that is ideal for your target market.
Distribution:
For content distributors and studios looking to use data in decision-making, it is essential to use insights from audience demand to determine where to focus marketing and distribution resources. Brazil's demand for "Barry (2018)" has increased by 21.7% in January 2024, indicating growing interest. You can use this insight to pinpoint regions where you can prioritize distribution.
Acquisition:
Entertainment talent agencies can use demand data to find the most popular titles in a specific genre. In Brazil, "Barry (2018)" ranks at the 98.1st percentile in the comedy genre, indicating excellent audience demand for this type of content. This show's popularity suggests that comedy is a genre you can invest in further to diversify your talent roster.
Content Development:
If you work for a TV production company, you can use demand data analysis to optimize content before release. "Barry (2018)" gained 245 ranking spots in Brazil over the span of January 2024 as per demand data, indicating an increased interest rate that can be capitalized on by focusing more marketing or production spend on the show.
In conclusion, Audience demand data provides entertainment executives with a wealth of insights that they can use to make data-driven decisions when it comes to content valuation, acquisition, programming, distribution, and content development. By leveraging data effectively to gain these insights, executives can make informed decisions that maximizes ROI, improves subscriber acquisition and retention, stays ahead of the competition, and ultimately helps them achieve success in the entertainment business.
