As entertainment executives, your decision-making process is crucial to the overall success of your platform or company. One way to help make more informed decisions is by analyzing demand data. Let's use "Bom Dia, Verônica" as an example of how demand data can help drive content-related decisions.
Firstly, when looking at content valuation, using demand data can help answer questions such as "How much is my content worth to another streaming platform?" or "What is the baseline value of a title?". In the case of "Bom Dia, Verônica", we can see that its audience demand is outstanding in Brazil, and its demand has been constantly increasing recently. Moreover, the show belongs to the crime genre and is competing with very successful shows within its genre. By analyzing such data, you can quantify the platform-specific marginal revenue contribution and assess the TV series' ability to drive subscriptions and mitigate churn.
Furthermore, if you are an acquisition or distribution executive, analyzing demand data can help with decisions concerning supply and demand. For example, "What type(s) of content exhibit an opportunity to acquire or produce?" In this case, "Bom Dia, Verônica" experienced an audience demand increase of 74.6% in January, indicating that it is currently a highly-demanded title that might be worth considering for acquisition or distribution in Brazil.
When it comes to programming decisions, executives can use demand data to determine the best release strategy and pricing for the show. In the case of "Bom Dia, Verônica", we can see that the show had a demand spike in mid-January 2024 in Brazil, which can help dictate the timing of release or promotional efforts around future episodes or seasons.
Demand data can also help executives with subscriber acquisition and retention. Using demand data, you can evaluate which titles should be acquired or produced to attract new subscribers to your platform and keep your current audience happy. In the case of "Bom Dia, Verônica", it is apparent that its audience demand is higher than 98.9% of all crime titles in Brazil, indicating that it could be used to keep current subscribers happy with quality titles.
Lastly, demand data enables executives to measure the show's performance across six dimensions including its global performance across platforms, its travelability, longevity, momentum, franchisability, and reach. The Parrot Pulse for "Bom Dia, Verônica" shows the show to have a global following, and the momentum (the pace of growth) is also okay. However, its travelability and franchisability are poor and its reach is also not great. By analyzing these figues, executives can understand the strengths and weaknesses of their IP, and direct their efforts accordingly.
Overall, analyzing demand data is a powerful tool for entertainment executives when making content or acquisition and distribution decisions. By using demand data, executives can understand audience sentiment that describes the level of engagement and market demand for different shows and titles.
