As an entertainment executive, you are always searching for insights that will inform your content decisions, acquisition strategies, distribution planning, and programming choices. In this regard, demand data can help in making more informed decisions.
Let's take the example of "Canciones Del Zoo" and examine the role that audience demand plays in content valuation and strategic decision-making for an OTT platform or SVOD service.
Firstly, the demand data for "Canciones Del Zoo" in Brazil over the last 30 days shows that its demand was 11.9 times the average TV show in the country. This indicates that the show is highly popular and valued by the audience. Consequently, based on this demand data, an OTT platform or SVOD provider may place a high valuation on the series and see it as a potentially lucrative asset.
Additionally, the demand also informs you about the target audience and whether or not the story resonates with them. In the case of "Canciones Del Zoo," the show ranks at the 99.2nd percentile in the comedy genre in Brazil, indicating that the story is highly preferred by the audience, and thus further enticing the platform or SVOD to target the same audience or make data-driven decisions about the content it can acquire.
The demand data for "Canciones Del Zoo" also highlights travelability and longevity as dimensions that influence audience engagement and investment. In the case of the former, the show's travelability score was good, indicating that there is an opportunity to increase international demand for the series. As for the latter, its longevity score was outstanding, meaning that the show has maintained its audience appeal over time, and is unlikely to lose its value in the content market any time soon.
Moreover, by examining the show's peak demand and comparing it to its average demand over a given period, we get insights about the show's momentum. In the case of "Canciones Del Zoo," the show's momentum was outstanding, indicating its pace of growth is unparalleled. Therefore, any investment towards strategic marketing, distribution planning or programming choices with the show as a centerpiece will pay off over time.
Examining the top ten global markets where "Canciones Del Zoo" is most in-demand also provides an additional layer of insights. For instance, the fact that the show outperformed the demand of the average TV show in each of these markets can be significant for the platform or SVOD provider and can help in developing a global strategy for the show. An OTT or SVOD provider can look to the regional markets with high demand like Argentina and Mexico, where the show's demand is outstanding, and curate content library based on audience demand.
In conclusion, a data-driven approach that incorporates demand data can help entertainment executives in making informed decisions about the content, acquisition strategies, distribution planning, and programming choices. In the case of "Canciones Del Zoo," its outstanding audience demand in Brazil over the last 30 days indicates that there is a highly-engaged audience, and thus, the show is a worthy asset to acquire, promote, and distribute.
