The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to ensure that you are making the right content decisions to attract and retain viewers. One of the ways to ensure this is by leveraging demand data. The analysis of "Canciones Del Zoo" for the month of March 2024 in Brazil provides valuable insights that can be used to make more informed content acquisition, distribution, and programming decisions:
1. Content Valuation: Demand data is a vital tool in content valuation. By examining the trend in demand, you can determine the value of a title, whether for an individual series or an entire library. In the case of "Canciones Del Zoo," the show has 15.2 times the demand of the average show in Brazil over the last 30 days. This indicates that the show has significant value in the Brazilian market.
2. Acquisition Decisions: Demand data can help in identifying the type of content that exhibits opportunity for acquisition or production. Based on the analysis of "Canciones Del Zoo," it is clear that the show has outstanding demand in Brazil, as well as in other global markets such as Argentina, the United States, and Mexico. This indicates that the show has potential for acquisition and would be a valuable addition to a streaming service or TV network's catalog.
3. Programming Decisions: By analyzing the demand data, you can determine the performance of a show in a specific market or globally, as well as the genres that are resonating with the audience. In the case of "Canciones Del Zoo," the show's demand has increased in Brazil in mid-March 2024. Additionally, the show ranks at the 99.7th percentile in the comedy genre in Brazil in March. This indicates that "Canciones Del Zoo" would be an excellent addition to a comedy programming lineup for a Brazilian TV channel or streaming service.
4. Distribution Decisions: Demand data can help in identifying which platforms to target for distribution of content. For instance, based on the analysis of "Canciones Del Zoo," the show has outstanding worldwide audience demand across all platforms, indicating that it would be valuable on any TV channel or streaming service.
5. Longevity: Longevity measures how well audience demand is maintained over time. For "Canciones Del Zoo," demand has remained outstanding over the last 30 days, indicating that the show has long-term potential for success.
In conclusion, leveraging demand data is essential for making informed content decisions, and the analysis of "Canciones Del Zoo" for the month of March 2024 in Brazil highlights the value of demand data in content valuation, acquisition, programming, and distribution decisions. By examining demand trends, viewers' preferences, and performance across global markets, content executives can make data-driven decisions that innovate, engage, and attract a loyal audience.
Canciones Del Zoo's travelability to Brazil in the last 30 days is 90%, which means that the audience demand for Canciones Del Zoo is 90% of the demand in its country of origin, Argentina. Click through to another market to discover how well Canciones Del Zoo travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Canciones Del Zoo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Canciones Del Zoo in Brazil. We provide our partners with extensive entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.