The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a vital role in helping entertainment executives make informed content, acquisition, distribution, and programming decisions. Based on the analysis of "Canciones Del Zoo" in Germany, we can see how demand data can be leveraged for decision-making.
Firstly, content valuation can be determined using demand data. By understanding the show's demand, executives can estimate the value of the series to a particular platform and assess its ability to drive subscriptions and mitigate churn. The Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region.
Secondly, demand enables executives to make decisions concerning supply and demand. They can identify the type of content that exhibits an opportunity to acquire or produce. In the case of "Canciones Del Zoo," the analysis shows that the show has been increasing in popularity and has higher demand than 94.6% of all music titles in Germany.
Thirdly, demand data powers discovery and recommendations. Based on the analysis of "Canciones Del Zoo," executives can ensure that the show is being seen by the right audience on their platform. The executive can recommend the show to audiences who have similar tastes and preferences.
Fourthly, demand data informs platform and network fit. Knowing which platforms to target for distribution of a specific content is crucial for executives. In this case, the analysis shows that "Canciones Del Zoo" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. The show has an outstanding audience demand of 15.2 times in Argentina, which is its number one market globally.
Fifthly, demand data helps with subscriber acquisition and retention. The data enables executives to identify which titles to buy if they want to keep their current audience happy or grow it. In the case of "Canciones Del Zoo," the analysis shows that the show has maintained its audience demand over time, indicating that it could be an asset for retention.
In conclusion, demand data plays a significant role in informing the strategic decision-making process of entertainment executives. By leveraging demand data, executives can determine content valuation, make decisions concerning supply and demand, power discovery and recommendations, inform platform and network fit, and achieve subscriber acquisition and retention. The analysis of "Canciones Del Zoo" in Germany demonstrates how demand data can be applied to help make informed decisions.
Canciones Del Zoo's travelability to Germany in the last 30 days is 14%, which means that the audience demand for Canciones Del Zoo is 14% of the demand in its country of origin, Argentina. Click through to another market to discover how well Canciones Del Zoo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Canciones Del Zoo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Canciones Del Zoo, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Canciones Del Zoo in Germany. We provide our partners with comprehensive television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.