Are you a TV executive looking to make more informed content decisions or acquisition decisions? The answer is simple: leverage the power of demand data. In this article, we will use the example of the TV series "Chucky" to show you how demand data can help you make better programming decisions.
"Chucky," a TV series about a vintage Chucky doll that wreaks havoc in a suburban town, has had exceptional demand in Brazil for the last 30 days. With 10.5 times the audience demand of the average show in Brazil, the demand for "Chucky" is outstanding. But, is the demand for "Chucky" sustainable? Demand for the show has been decreasing for the last 90 days and dropped in its rank by 22 spots during February in Brazil. This information could be used to evaluate the future of the show by forecasting its long-term profitability.
Brazilian fans of "Chucky" mostly enjoyed similar shows like "Gen V", "Fear The Walking Dead", and "For All Mankind." This information is useful in programming decisions, such as scheduling binge-worthy weekends to boost the viewership of these shows by grouping similar content.
You can also monetize your library in multiple ways, like by creating a franchise and producing spin-offs. The potential for "Chucky" to become a franchise is good. You can also use demand data to identify which show has the highest spin-off potential.
By examining the top 10 global markets where "Chucky" is in high demand, we can see how the show is performing around the world. The United States is "Chucky"'s number one market globally. The show achieved outstanding audience demand of 10.5x in the United States. However, the demand for "Chucky" in China is just 'good.' This information can be used to identify which regions to expand your distribution network and allocate geographical resources to increase market penetration in the region.
Demand data can also help you make content valuation decisions. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By using the demand data, you can calculate the ROI a specific title will bring for any given platform, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
In summary, demand data provides a wealth of insights into a show's performance, which can be used by TV executives to make more informed content decisions, acquisition decisions, or distribution decisions. You can use demand data to forecast show longevity, identify potential franchisability, optimize marketing campaign, target certain markets, and inform content valuation decisions. By leveraging Parrot Analytics demand data, you can get ahead of your competition and build a loyal audience.
