As an entertainment executive, you are always on the hunt for new content that will appeal to your audience and help to drive engagement. However, with so much content available on so many different platforms, it can be difficult to know where to invest your resources. That's where demand data comes in. By leveraging insights from audience demand data, you can make more informed decisions about content acquisition, distribution, and programming strategies. Let's take a closer look at how this works using the example of "Citadel".
One key application of demand data is in content valuation. The Parrot Analytics content valuation system uses global content demand to reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Citadel", we see that it has 2.1 times the audience demand of the average show in Brazil over the last 30 days. This indicates that demand for the show is good, and it is in the 94.1th percentile in the drama genre in Brazil. By examining this demand data, you can determine how much a specific title is worth and estimate its ROI contribution to your platform.
In addition to content valuation, demand data can help you with acquisition decisions. For example, we can see that other shows that fans of "Citadel" also enjoy include "Secret Invasion", "The Wheel Of Time", and "Loki". If you are considering acquiring any of these titles, knowing that they are similar to "Citadel" in terms of audience demand can help you to make a more informed decision.
Demand data can also help with programming decisions. In the case of "Citadel", we see that its demand has been increasing recently in Brazil, and it achieved the peak rank of #937 in the country during December. By examining this kind of data, you can gain insights into how well a specific title is performing, and adjust your programming strategy accordingly.
Finally, demand data can help with distribution decisions. By examining the top 10 global markets where "Citadel" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets, suggests its travelability is good. For example, in Russia, the show achieved outstanding audience demand of 9.4x. By examining this kind of data, you can gain insights into where to focus your content distribution efforts.
To sum up, by leveraging insights from audience demand data, entertainment executives can make more informed decisions about content acquisition, distribution, and programming strategies. In the case of "Citadel", we see that it has good demand in Brazil and is outperforming the average TV show in markets around the world, indicating that it may be a valuable asset for any platform that acquires it.
