If you are an entertainment executive making content or distribution decisions, you can use Parrot Analytics demand data to gain insights and make more informed decisions. The example of "Dexter: New Blood" in Brazil that we have analyzed shows how demand data can help with a range of strategic decisions.
Using demand data to assess content valuation, you can determine how much to spend on content acquisition and establish the dollar value contribution of any title to any platform in any region. "Dexter: New Blood" has 9.3 times the audience demand of the average show in Brazil over the last 30 days and is in the top 2.7% of all TV shows. Moreover, the demand for "Dexter: New Blood" in Brazil has increased by 19.0% in December, indicating its growing popularity and potential acquisition value.
Demand data can help with distribution decisions, such as assessing potential market size and travelability (international demand relative to the home market). "Dexter: New Blood" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including Brazil, with a travelability score of good. It also has a high reach score, indicating the number of people expressing demand for the show is good.
Demand also helps with programming decisions, such as determining optimal release strategy and pricing. The analysis shows that "Dexter: New Blood" had its highest demand spike in late December in Brazil. The insight can help decision-makers understand how demand for the content can be amplified through better timing and marketing of its release.
Demand data informs content acquisition decisions, such as identifying which type(s) of content exhibit the most potential for acquisition or produce opportunities. Further, demand data can provide insights into franchise and spin-off potential, such as identifying how a TV series can be further monetized.
The analysis of "Dexter: New Blood" also shows how demand data can help answer other questions about audience preferences and tastes, such as which genres are resonating most with an audience and provide a valuable content library to a platform over time. Additionally, demand data can provide insights into the effectiveness of marketing campaigns, whether a show has become part of the cultural zeitgeist and how well a title has held up since its premiere.
In conclusion, demand data provides entertainment executives with insights into the value and potential of content in terms of audience appeal, reach, and longevity. The analysis of "Dexter: New Blood" in Brazil over the last 30 days demonstrates how demand data can provide valuable insights for making strategic acquisitions, distribution, and programming decisions. Ultimately, it provides decision-makers with the necessary information to back up their strategic decisions with data, improving their chances of success in the highly competitive entertainment industry.
