As an entertainment industry executive working for an OTT or SVOD platform, you need to make informed decisions about what content to produce or acquire to attract or retain subscribers and increase engagement on your platform. Demand data can help you make these decisions. Here are some ways you can use the demand data for "Dickinson" in Brazil in January 2024 to inform your decision-making:
1. Content Valuation: Using demand data, you can calculate the ROI that the show "Dickinson" will bring to any given platform. You can estimate the value of a title using demand data to analyze its popularity, audience demand, and overall reach. In Brazil, "Dickinson" has a demand that is 3.2 times the average TV show, indicating that it has a good level of demand. You can use this data to calculate the show's value and measure its contribution to your platform's revenue.
2. Acquisition decisions: The demand data for "Dickinson" shows that it has good levels of demand in several countries, including Brazil, Canada, Mexico, Italy, Germany, and the United Kingdom. This global demand data allows you to assess the show's international appeal and use this information to make decisions about acquiring international content. You can also use the data to compare how "Dickinson" ranks against other romance titles in Brazil.
3. Programming decisions: The demand data for "Dickinson" can help you to make decisions about your programming lineup. You can analyze the show's momentum, longevity, and reach to determine where and how to place the series. You can also use the data to determine the best time to schedule the show's premieres and help inform other programming considerations.
4. Distribution decisions: As an entertainment industry executive at a content distribution company, you need to find the best market for your content. By looking at the demand data for "Dickinson," you can determine the top markets where the show is most in-demand and strategically distribute the show in those markets.
5. Franchisability: You can use the demand data to evaluate the spin-off potential of "Dickinson." You can see that the show's franchisability is rated as "good." You can also use this data to compare spin-off potential to other shows and make decisions to invest in shows with better spin-off potential.
Demand data provides a comprehensive view of audience interest in a TV series, and this information can inform your business decisions as an entertainment industry executive working in a variety of roles. The analysis of "Dickinson" demonstrates how demand data can be used to help you make informed decisions about content valuation, acquisition, programming, distribution, and spin-off potential. By leveraging demand data, you can make strategic choices that increase engagement, attract and retain subscribers, and drive revenue for your platform or organization.
