As an entertainment executive, data-driven insights are key when making informed decisions about content valuation, acquisition, distribution and programming. By analyzing demand data for a specific title like "Domingo Espetacular" in Brazil during October 2023, a lot can be learned.
One of the benefits of using demand data is that it enables content valuation. Through an economic valuation system powered by global content demand and supply, it can help to quantify the dollar-value contribution of any title to any platform in any region. Using the Parrot Analytics content valuation system, it is possible to calculate ROI, estimate cannibalization of audiences, and assess the value of exclusivity.
When it comes to making informed programming and acquisition decisions, demand data provides insight into a title's global performance across various markets. For example, examining the top 10 global markets where "Domingo Espetacular" is most in-demand over the last 30 days tells us that it outperforms the demand of the average TV show in each of these markets, with Brazil being its number one market. The show achieved outstanding audience demand of 11.2 times the average in Brazil, which could indicate a strong potential for audience acquisition in this market.
Another benefit of demand data is that it can help to uncover potential opportunities for monetization or expansion. For example, if a specific title has high demand in a specific market, it may be worth considering developing a localized spin-off or expanding distribution in that region.
The Parrot Pulse for "Domingo Espetacular" provides six independent measures of its global performance across its dimensions such as travelability, longevity, momentum, franchisability, and reach. Using these metrics, we can see that the show has a poor travelability rating, indicating it has low international demand relative to its home market. However, the longevity and momentum of "Domingo Espetacular" are outstanding, indicating that the demand has been strong throughout the year and continues to increase. Its franchisability is poor, and the show has an average reach.
Demand data can also provide valuable insights into audience preferences and tastes, making it easier to make informed content decisions. By understanding which genres and topics are resonating most with audiences, producers can develop more targeted content that is likely to attract and retain subscribers.
In conclusion, by leveraging demand data, entertainment executives can make more informed decisions regarding content valuation, acquisition, distribution, and programming. The Parrot Analytics content valuation system, for example, provides an economic valuation system based on global content demand and supply that can help quantify a title's dollar-value contribution to any platform in any region. By examining demand data for specific titles like "Domingo Espetacular," executives can gain valuable insights into audience preferences and tastes, making it easier to make informed content decisions.
