The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions? The answer is simple – all you need is demand data. As an example of how demand data can be of help, let us examine the case of "Domingo Espetacular," a popular weekly Brazilian TV show.
Demand data allows you to answer questions like "how popular is my show relative to the market average?" According to our analysis, "Domingo Espetacular" has 20.3 times the audience demand of the average show in Brazil over the last 30 days, making it an outstanding performer. This tells us that the show has a dedicated and engaged audience and offers a safe bet for those considering acquiring or distributing Brazilian content.
Demand data also provides insight into a show's audience preferences and trends. For instance, during March, demand for "Domingo Espetacular" increased by 6.6% in Brazil, indicating a sustained and growing audience interest. This aligns with our finding that the show's longevity, measuring its sustained popularity over time, is outstanding, indicating a show that will continue to retain its audience in the long term.
Another relevant aspect to consider is the show's global performance and how it compares to other titles in its genre. Our analysis found that "Domingo Espetacular" ranks at the 99.9th percentile in the talk-show genre in Brazil, indicating that it outperforms 99.9% of all talk-show titles in the country. Comparing its performance in other markets, we observed that the show achieved outstanding audience demand in Portugal and Paraguay, good demand in Switzerland and Ireland, and okay demand in Uruguay, Luxembourg, the United Kingdom, and Belgium. This shows where the show's potential distribution and acquisition markets might be and how those markets compare to its home country.
Finally, demand data powers content valuation. Using demand data, one can calculate a show's value contribution to any platform, in any region, and its return on investment potential. As per our analysis, "Domingo Espetacular" experienced a spike in audience demand in late March 2024, indicating a show that can help mitigate churn and drive subscriptions for a platform. One could use this data to gauge the show's exclusivity value and estimated cannibalization potential if it was made available to multiple services.
In summary, demand data can help make informed content decisions. For example, looking at the case of "Domingo Espetacular," we see how demand data can provide valuable insights into audience preferences, long-term popularity, global performance, and content valuation, making it an indispensable tool for entertainment executives.
This is Domingo Espetacular's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Domingo Espetacular travels internationally.
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Are you seeking distribution for Domingo Espetacular? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as RecordTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as RecordTV to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Domingo Espetacular), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RecordTV by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Domingo Espetacular, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Domingo Espetacular is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Domingo Espetacular, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Domingo Espetacular in Brazil. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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