As an entertainment executive, you may want to use demand data to gain insights into audience preferences and make informed decisions around content acquisition, distribution, and programming. Among the key questions that can be answered by demand data are: how much is a series worth, the value of a content library to a platform over time, and how can you quantify the platform-specific marginal revenue contribution, among others.
Examining "Himalaya With Michael Palin" in Brazil for the month of January 2024, we can gain several insights into the show's performance and audience demand. Firstly, the show has 3.5 times the audience demand of the average show in Brazil over the last 30 days, and only 8.6% of all TV shows have this level of demand. Additionally, the demand for the show has been trending upwards, with demand increasing recently compared to its level over the last 90 days.
We can also explore the show's rank and audience preferences, which provide insights into audience engagement. "Himalaya With Michael Palin" achieved the peak rank of #735 in Brazil, dropping 84 spots during January. Genrewise, the show ranks at the 99.2th percentile in the documentary genre, meaning it has higher demand than 99.2% of all documentary titles in Brazil. Audience preferences show that fans of "Himalaya With Michael Palin" also enjoy other shows such as "The Simpsons", "Mighty Trains", and "What We Do In The Shadows".
Next, we can examine the Parrot Pulse for the show, which provides a measure of its global performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For "Himalaya With Michael Palin", the worldwide audience demand across all platforms is okay, while its travelability is poor, meaning it does not have high international demand relative to its home market. The show's longevity and momentum are both okay, while its franchisability and reach are poor.
Finally, we can compare the performance of "Himalaya With Michael Palin" on a 1-year rolling basis vs the last 30 days, which reveals that its peak demand was 4.8 times the average over the course of the entire year, but peaked at 4.3 times the average in the last 30 days, indicating increased popularity. By examining the top 10 global markets where "Himalaya With Michael Palin" is most in-demand, we learn that Brazil is where the show performs best, with a good level of demand of 1.7x, while other markets rank the show as okay.
Overall, this analysis of "Himalaya With Michael Palin" in Brazil demonstrates how demand data can be used to gain insights into audience preferences, engagement, and trends, and how this data can inform content decisions around acquisition, distribution, and programming. Content valuation is one of the key benefits of using demand data as it allows executives to assess the financial value of a series and make informed decisions around how much to spend on content.
