If you're an entertainment executive, you already know you're often taking a risk when greenlighting or acquiring new content. The good news is there is a powerful tool at your disposal to aid in making more informed content decisions: demand data. At Parrot Analytics, we are able to provide you with insights into audience demand for your content, as well as audience demand for your competitors' content.
By looking at the report for Himalaya with Michael Palin for the month of February 2024 in Brazil, we can see how demand data can help inform decisions related to content valuation, acquisition, distribution, and programming. For example:
1. "Himalaya with Michael Palin" has 3.6 times the audience demand of the average show in Brazil over the last 30 days. You can use this information to determine the valuation of the content for your platform or network, which is based on forecasting the future earnings of a specific piece of content on all possible revenue streams.
2. The show's demand has been increasing recently, with demand currently at 3.5 times the average over the last 90 days. This information can help you determine if a show has long-term growth potential and will help with content valuation.
3. Audience demand for the show has decreased in Brazil by 15.6% in February. You can use this information to evaluate if the decline is a typical fluctuation and not an indication of a larger trend.
4. "Himalaya with Michael Palin" has higher demand than 99.3% of all documentary titles in Brazil, which is valuable information when looking at which genres to focus on for acquisition.
5. The show's demand in Brazil is 222% of the demand in its country of origin, the United Kingdom. This information is an example of how travelability can be a useful metric to evaluate content potential in different regions.
In addition to the above examples, demand data can also help with discovering new market opportunities, identifying under-monetized titles; determining which titles could drive subscriber retention or acquisition, and evaluating if a show meets the standards for a given platform or network.
Demand data presents insightful and valuable information for entertainment executives that can ultimately lead in making informed decisions when it comes to content valuation, acquisition, distribution, and programming. With Parrot Analytics' help, executives can develop more targeted and effective portfolio management strategies.
