Are you an entertainment executive looking to make more informed content, acquisition, distribution and programming decisions? Then you need to leverage the power of demand data in your decision-making process. Demand data measures the popularity of a TV show in terms of audience interest and engagement across a range of dimensions. By analyzing the audience demand trend, one can make informed decisions about content and its potential value to a platform. This is where content valuation comes in.
Let's use the example of "Hoje Em Dia," a Brazilian talk-show, which achieved 15.1 times the audience demand of the average show in Brazil in January 2024. This show is valuable to any platform that acquires or distributes it, as it is highly popular among the Brazilian audience. Using demand data, content valuation can help determine how much to spend on content: Parrot Analytics content valuation system is powered by global content demand and supply and can reveal the dollar value contribution of any title, to any platform, in any region.
Content valuation can also provide answers to questions such as "How much is my show worth?" and "What is the baseline value of a title?" Parrot Analytics' demand data helps estimate the value proposition of TV shows globally and allows executives to value content by assessing its local and global demand. As "Hoje Em Dia" has higher than average demand across the world, it indicates that the show’s demand can be monetized in different markets.
Another application of demand data is scalable concept testing. By analyzing fan sentiment and preference towards existing content, executives can predict the success of upcoming productions and optimize them for success. Parrot Analytics' demand data informs optimal release strategy and pricing, thus ensuring that content is being released strategically to appeal to a particularly targeted audience.
Demand data can also help with acquisition and retention decisions. For example, one can assess a TV series’ ability to drive subscriptions and mitigate churn and prioritize titles that retain or attract more subscribers to the platform. By identifying local whitespaces, targeting preferred platforms, and using demand data for competitive benchmarking, entertainment executives can make more informed decisions around content acquisition and distribution.
In conclusion, demand data provides a wealth of information that can inform content acquisition, distribution, programming, and investment decisions. It helps executives to understand their audiences better, to map out their preferences and dislikes, and to make data-driven decisions that lead to greater ROI, and more satisfied viewers. As a global entertainment expert at Parrot Analytics, we enable entertainment executives to upend their traditional decision-making processes with powerful, global demand data that delivers accurate, actionable insights – precisely when they need it.
