As a TV executive, using demand data can help you make more informed content acquisition decisions. For instance, Parrot Analytics content valuation system is powered by global content demand and can reveal the dollar value contribution of any title to any platform in any region. By analyzing the demand data of the TV show "La Brea" in December 2023 in Brazil, we can learn how demand data can inform content decisions.
Firstly, "La Brea" has 6.9 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand. This data can be compared to its demand of 6.6 times the average over the last 90 days, implying increasing demand recently. TV executives can use demand data like this to determine how much to spend on acquiring content. They can calculate the value contribution of a series to any platform in any region.
Secondly, the TV show's audience demand has been increasing by 17.1% in December 2023 in Brazil. This data, coupled with a spike in demand in late December, can enable content distributors to optimize the release strategy and pricing of the show.
Thirdly, examining the top 10 global markets where "La Brea" is most in-demand over the last 30 days can help TV executives analyze the potential of the show. For instance, in Italy, the show achieved outstanding audience demand of 8.6x, coupled with good demand in Bulgaria, the United States, Sweden, Netherlands, United Kingdom, and Romania.
Fourthly, "La Brea" ranks at the 98.2nd percentile in the drama genre in December in Brazil, meaning it has higher demand than 98.2% of all drama titles in Brazil. By providing an independent measure of the show's global performance across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, the Parrot Pulse for "La Brea" can help TV executives quantify how well the show is performing.
Finally, by learning about the other shows that fans of "La Brea" also like, such as "Invasion", "Quantum Leap", "She-Hulk: Attorney At Law", "The Good Doctor", "The Blacklist", "The Wheel Of Time", "The Company You Keep", "The Peripheral", and "The Boys," TV executives can decide on the type of content that exhibits opportunities for acquisition or production.
In conclusion, demand data informs strategic content acquisition, distribution, and programming decisions. TV executives can leverage demand data to determine content value, acquire content, optimize a release strategy, assess a TV series' ability to drive subscriptions, and mitigate churn, among others. By using demand data to make more informed content decisions, TV executives can significantly impact their business's growth and profitability.
