If you are an entertainment executive, you can use demand data to make better content, acquisition, distribution, and programming decisions. Specifically, you can use demand data to help you determine the popularity of your TV shows or titles and how they compare to other titles in your catalog and the market as a whole. You can also use demand data to find new opportunity markets, retain and grow your audience, and develop franchises and spin-offs.
Let's examine how demand data can be used to make more informed decisions about a TV series like "Life On Our Planet" in Brazil in January 2024.
Firstly, you can use demand data to assess the popularity of the show in Brazil relative to the average show in the market. "Life On Our Planet" has 5.3 times the audience demand of the average show in Brazil in the last 30 days, and only 8.6% of all TV shows have this level of demand. You can also assess how demand has been changing over time. For example, demand for this show has been decreasing recently compared to its demand of 5.6 times the average over the last 90 days.
Secondly, you can use demand data to examine the show's rank in Brazil. "Life On Our Planet" achieved the peak rank of #397 in Brazil, dropping by 222 spots during January 2024. You can also use demand data to assess how the show is performing in its genre. "Life On Our Planet" ranks at 99.6th percentile in the documentary genre in January, meaning it has higher demand than 99.6% of all documentary titles in Brazil.
Thirdly, you can use demand data to explore audience affinity, or which shows "Life On Our Planet" fans also like, such as "Foundation", "Futurama", "American Horror Story", and "Fargo". You can also use demand data to assess how demand has changed in Brazil over time. For example, during January, audience demand for the show has decreased in Brazil by 54.9%, despite a demand spike in late January.
Fourthly, you can use demand data to examine how "Life On Our Planet" performs across six dimensions using the Parrot Pulse, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For example, the show's travelability is good, meaning that it has international demand relative to its home market. However, its reach is poor, meaning that a small number of people express demand for the show.
Finally, you can use demand data to compare the performance of "Life On Our Planet" on a 1-year rolling basis to the last 30 days. The show's peak demand was 8.9 times the average over the course of the entire year, compared to 7.7 times the average in the last 30 days. This indicates a 12.9% increase in demand for the show in Brazil. Moreover, the show's average demand on a rolling year basis was 3.3 times the average title, indicating that its popularity has increased to 5.3 times the title average for the last 30 days.
In conclusion, entertainment executives can use demand data to make better content, acquisition, distribution, and programming decisions for TV shows like "Life On Our Planet". Demand data can help you assess popularity, rank, genre performance, audience affinity, performance across six dimensions, and performance over time. By using demand data to optimize your content strategies, you can retain current audience members, attract new subscribers, and grow your business.
