The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, are you looking to make informed content, acquisition or distribution decisions that lead to more successful results? If so, looking at demand data might be the solution you need. Take "Life On Our Planet" for example. By examining the demand for this show over the last 30 days in Brazil, we can explore how this information can be used to make significant decisions.
One aspect to consider is content valuation, as demand data can be used to determine how much a show should be worth to a platform or how much should be spent on a particular series. Parrot Analytics offers a content valuation system that reveals the dollar value contribution of any title to any platform in any region. Based on the demand data we have for "Life on Our Planet," we can calculate its economic value better and estimate its ROI for any given platform based on its global content demand.
Another essential aspect to make informed decisions is using demand data to explore supply and demand of specific content and its audience appeal. By analyzing the demand for this show in Brazil, we can compare it to the average TV show in the country, and this can be useful in deciding which types of content will be more successful in drawing audiences. Additionally, by examining the show's audience affinity with other similar titles, it provides producers with the information needed to make adjustments in content offerings and recommendation preferences.
Examining the top 10 global markets where "Life On Our Planet" is most in-demand over the last 30 days, we get insights into which regions are the most popular for this content. As an entertainment executive, you can use this information to target your distribution efforts to those markets with the highest demand. For example, "Life On Our Planet" outperformed the demand of the average TV show in each of the top markets. In China, the show achieved an outstanding audience demand of 8.5x. The second-ranked market is the United States, where demand is also considered outstanding, offering opportunities for target acquisition.
Finally, demand data can also be used to inform programming decisions. It can help to optimize release strategies, determine which shows have the best potential for retention or acquisition of subscribers, identify new opportunity markets for content distribution, and discover untapped audiences based on their tastes and local baits, among others.
In conclusion, harnessing the power of demand data can provide entertainment executives with insights and analytics to make informed programming, acquisition, and distribution decisions. As demonstrated by the example of "Life On Our Planet," using demand data can lead to positive outcomes such as successful retention of subscribers, strategic acquisitions, and optimized release strategies. Parrot Analytics content valuation system powered by global content demand and supply provides an excellent foundation for any entertainment executive to make informed and data-driven decisions.
Life On Our Planet's travelability to Brazil in the last 30 days is 51%, which means that the audience demand for Life On Our Planet is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Life On Our Planet travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Life On Our Planet is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Life On Our Planet, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Life On Our Planet in Brazil. We provide our partners with deep TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.