As an entertainment executive, you can use the demand data of a TV show like "Misfits" in Brazil to make informed content acquisition or distribution decisions. You can use demand analysis to address various questions. For instance, you can use demand data to determine the potential value of content and its ability to perform on your platform or network.
One essential use of demand data is content valuation. In that regard, Parrot Analytics' demand-driven valuation system can estimate the dollar value contribution of any TV show to any platform in any country. Using this system, content managers can estimate ROI for a given TV series, giving insights into its ability to drive subscriptions, mitigate churn, and attract audiences based on their interests. Audience demand can help quantify the marginal revenue contribution of specific content or how it drives engagement with a network's entire catalog.
Demand data can also help in competitive benchmarking of content. Content executives can use it to compare the performance of their content with other titles available in the market. For instance, the demand data for "Misfits" in Brazil shows that it is performing well, with 3.1 times the audience demand of the average Brazilian show over the last 30 days. As such, it is in the 96.2nd percentile in the comedy genre, signifying that it has higher demand than most other comedy titles in Brazil.
Additionally, you can use demand data to determine how well a show is holding up over time. For "Misfits," its longevity is outstanding, meaning that its audience demand is maintained over time. The momentum of the show is also good, indicating that its pace of growth is acceptable and demand is increasing over the last 30 days.
Localization of demand data can also reveal unique insights that can inform the distribution decisions of specific TV content. Examining the top ten global markets where "Misfits" is in demand over the last 30 days reveals that it outperforms the average TV show demand in each of the markets. This localization of demand data shows that Russia is "Misfits"'s number one market globally, with a 5.2x demand, indicating a great potential for business in this market. Furthermore, the demand data can show market opportunities to acquire, produce, and monetize specific content that exhibit high global demand.
In conclusion, demand data is crucial for entertainment executives in making informed decisions in content acquisition, distribution, and programming. The data can help in content valuation, benchmarking, and the assessment of content's potential to drive subscriptions, mitigate churn, and attract audiences. With demand data, executives can discover new opportunities for content distribution, better understand audience taste clusters, and inform the platform and network fit. Therefore, content executives can use demand data to tailor their strategies and ensure they are capitalizing on their content's full potential.
