As a TV or OTT executive, it's important to use data insights to make informed decisions on content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data enables you to do this, and the performance of "My Brilliant Friend (l'amica Geniale)" in January 2024 in Brazil provides us with some insights on how demand data can be leveraged to inform content decisions.
One key use of demand data is in content valuation. The Parrot Analytics content valuation system is powered by global content demand and supply, providing a dollar value contribution of any title to any platform in any region. You can use demand data to answer questions such as how much a title is worth, how much of its value is driven by the demand for one of its stars, what the value of a content library is to a platform over time, and how to assess a TV series' ability to drive subscriptions.
"My Brilliant Friend (l'amica Geniale)" has a good demand of 2.3 times the average show in Brazil over the last 30 days, indicating that it would be worth investing in this title for a Brazilian audience. It has experienced a recent increase in demand, making it a promising acquisition for OTT platforms or TV networks in Brazil. Additionally, the show's global performance across six dimensions tells us that it has outstanding worldwide audience demand, good longevity, and good franchisability (spin-off potential) and reach.
Another way to use demand data is in programming decisions. For instance, you can identify what other shows are popular among fans of "My Brilliant Friend (l'amica Geniale)", such as "Taskmaster", "The Orville", and "Game of Thrones", and consider including them in your programming lineup to attract similar viewership. Furthermore, you can use demand data to assess the best release strategy for a title and to ensure that it is being seen by the right audience on your platform.
Demand data can also be used to inform acquisition decisions. For example, you can use it to determine the dollar value contribution of any title to any platform in any region, as mentioned earlier. You can also find out how much a particular show is worth to another streaming platform and which type(s) of content exhibit opportunity to acquire or produce.
Finally, demand data can be used to inform distribution decisions by identifying which platforms are most suitable for the distribution of a particular show, as well as mapping local whitespaces and ensuring the show's global appeal. For instance, "My Brilliant Friend (l'amica Geniale)"'s number one market globally is China, with 5.4 times the average demand of a TV show in that market. By targeting this market, content distributors or OTT platforms can release the show to maximum effect.
In summary, demand data provides valuable insights that can inform content valuation, acquisition, distribution, and programming decisions. The performance of "My Brilliant Friend (l'amica Geniale)" in January 2024 in Brazil highlights some of these applications of demand data for TV and OTT executives.
