As an entertainment executive, understanding audience demand data can help you make more informed content acquisition, distribution, and programming decisions. Using the example of "Naruto: Shippuden" in Brazil during October 2023, we can explore how demand data can offer insights into content performance, audience preferences, and market potential.
One way to use demand data is for content valuation. By leveraging Parrot Analytics' content valuation system, executives can calculate the value of a specific title to any platform in any region. The system is based on global content demand and supply, and can reveal a show's dollar value contribution and how it drives engagement across the rest of the catalog. For example, "Naruto: Shippuden" had 10.4 times the audience demand of the average show in Brazil over the last 30 days, indicating it is a highly valuable property in this market.
Using demand data can also help executives make effective acquisition and programming decisions. For instance, the audience demand of "Naruto: Shippuden" has been increasing recently, which suggests that there is still potential for it to attract more viewers in Brazil. Conversely, if a show's demand is decreasing, it may be time to re-evaluate its place in a platform's portfolio. Additionally, by examining the top 10 global markets where "Naruto: Shippuden" is most in-demand, executives can assess the series' potential in other markets and make informed acquisition or distribution decisions.
Demand data can also reveal audience preferences and help executives tailor their content strategy to meet viewer needs. By understanding the types of shows that "Naruto: Shippuden" fans also enjoy, such as "Loki" and "Game of Thrones," executives can curate programming that appeals to this audience and drive engagement. Moreover, by identifying the genres that resonate most with a platform's current audience, executives can focus on producing or acquiring content that will attract new subscribers and mitigate churn.
Finally, demand data can provide valuable insights into a show's performance across different dimensions, including momentum, longevity, and reach. For instance, "Naruto: Shippuden" has exceptional momentum in Brazil, with a 24.6% increase in audience demand during October 2023. Additionally, its outstanding travelability, franchisability, and reach suggest that it has international appeal and spin-off potential.
Overall, by leveraging demand data, entertainment executives can make more informed decisions about content valuation, acquisition, distribution, and programming. As demonstrated by the example of "Naruto: Shippuden" in Brazil, understanding audience demand can reveal valuable insights into content performance, audience preferences, and market potential.
