As an entertainment executive, the demand for a TV show such as "One Piece" is a critical element in determining how to make more informed content, acquisition, distribution, and programming decisions. By utilizing demand data, you can evaluate how popular a TV series is with audiences in specific markets, helping to target investment decisions towards the most in-demand programming. Demand data also allows you to assess a TV series' ability to drive subscriptions and mitigate churn, as well as identify new market opportunities for content distribution.
One way demand data can be used to make informed content decisions is through content valuation. For instance, by examining the global demand for "One Piece" and how it compares to the average TV show, you can calculate the ROI the specific title will bring for any given platform. Moreover, you can optimize the marketing campaign before its premiere and come up with the best pricing strategy concerning the content.
Content valuation can also help determine how much to spend on content. Demand data can be used to quantify a TV series' marginal revenue contribution to a particular platform, as well as assess the content's value as a strategic asset for a streaming service. Additionally, it is possible to calculate the baseline value of a title and determine how much of its value is being driven by demand for one of its stars.
Furthermore, by analyzing demand data, you can uncover under-monetized titles and identify the most popular genres in a particular local market. Additionally, you can evaluate the show's potential for spin-offs, indicating that the franchise is still strong and driving significant demand.
For instance, when using "One Piece" as a case study, the Parrot Analytics demand data shows that the TV show is exceedingly popular in Brazil, with 14.0 times the audience demand of the average show in Brazil over the last 30 days. The show's demand is in the 99.6th percentile in the drama genre, indicating exceptional value. In December, audience demand for the show increased by 33.6%, revealing a growing fan base.
Finally, comparing the performance of the show across different countries, we find that the United States is its top market globally, with an audience demand of 15.4x, the highest of all the markets analyzed. Therefore, producers, digital platforms, and convertible broadcasters could leverage this demand to enhance One Piece's valuation.
In summary, demand data is an essential tool for entertainment executives in making informed content, acquisition, distribution, and programming decisions. By leveraging demand data to provide valuable insights into audience behavior and preferences, executives can make informed decisions that will drive their entertainment businesses forward.
