The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are aware that making strategic decisions in content valuation, acquisition, distribution and programming is key to the success of your business. One way to make more informed decisions is by leveraging demand data insights, which can inform these decisions.
For example, let's take a look at the anime series "One Piece" in Brazil during March 2024. Demand data reveals that this show has 12.0 times the audience demand of the average show in Brazil over the last 30 days, which is an outstanding amount of demand. Furthermore, only 2.7% of all TV shows have this level of demand. This information is significant, because it tells you that "One Piece" is generating a large audience demand in Brazil and is a valuable asset.
In addition to this, "One Piece" ranks at the 99.3th percentile in the comedy genre in Brazil, meaning it has higher demand than 99.3% of all comedy titles. This information can open up distribution opportunities for the show within this genre, such as streaming deals with local platforms specializing in comedy content, or partnering with subscription-based platforms that focus on comedy programming.
Demand data for "One Piece" also highlights that audience demand for the show has grown by 7.2% in Brazil during March. This information can be used by TV executives in programming decisions, such as prime time scheduling the next episode of "One Piece," or developing new and complementary shows that appeal to the audience that has caught onto "One Piece."
Furthermore, we can observe that "One Piece" performance across six dimensions on the Parrot Pulse is exceptional on a global level, such as its outstanding audience demand across all platforms and a good level of longevity, which measures how well audience demand is maintained over time. This information can be leveraged by entertainment executives to assess if the show has the potential to succeed in regions other than its home market.
Demand data can also inform content valuation, such as calculating the ROI for a certain title that is under consideration for acquisition. By examining the top 10 global markets where "One Piece" is most in-demand over the last 30 days, it is clear that this TV series is outperforming the demand of the average TV show in each of these markets. Therefore, this demand data can be used to assess the potential value of the series in each of these markets to help identify the regions with highest potential for growth and distribution.
Finally, demand data for "One Piece" reveals that compared to its demand of 13.4 times the average over the last 90 days, demand for the show has been decreasing recently. This insight can be used to inform programming decisions, such as analyzing what might have caused this downward trend and strategizing ways to re-engage with the audience going forward.
To summarize, demand data can be used to make better strategic decisions in content valuation, acquisition, distribution, and programming. The insights uncovered from demand data can inform decisions around content investment, market expansion, and audience engagement, and can help entertainment executives launch successful TV titles.
One Piece's travelability to Brazil in the last 30 days is 61%, which means that the audience demand for One Piece is 61% of the demand in its country of origin, United States. Click through to another market to discover how well One Piece travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as One Piece.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as One Piece from partners like Netflix.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for One Piece? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as One Piece. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. One Piece), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as One Piece, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s One Piece is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for One Piece in Brazil. We provide our partners with extensive entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.