The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in the entertainment industry, data-driven decisions are crucial for creating successful and profitable content. Parrot Analytics' demand data for "One Piece" in France during March 2024 provides insights into how such data can help these executives make informed content decisions, whether for content acquisition, distribution, programming, or other strategic decisions.
One key use of demand data is content valuation. The Parrot Analytics content valuation system, powered by global content demand and supply, allows executives to quantify a title's dollar value contribution to any platform in any region. For instance, executives can use demand data for "One Piece" to assess the show's value as an acquisition-driving or churn-reducing title in France. They can also analyze the demand data over time to estimate the value of the show's entire library to a platform.
Demand data also helps executives make decisions concerning supply and demand. By examining audience demand for different genres or themes, executives can identify which types of content offer an opportunity for acquisition or production. For example, the fact that the demand for "One Piece" is outstanding across the globe implies that the demand for pirate-themed content is high for a wide range of audiences.
By examining the show's travelability dimension, executives can determine which global markets have the most significant demand for the show and where "One Piece" might have spin-off potential. For instance, although the show's highest demand comes from the United States, the demand for the show in other countries such as Russia, China, Philippines, Brazil, Indonesia, Canada, and India is also outstanding. This information is helpful in deciding which regions to target for distribution of the show.
Demand data can also help executives to optimize their content's marketing campaigns ahead of premiere. By identifying which elements of existing content fans like the most, executives can work on upcoming productions to ensure they are optimized for success.
Additionally, demand data can help executives to mitigate subscriber churn or drive subscriber acquisition. Since "One Piece" has higher demand than 99.0% of all comedy titles in France, executives can use this data to determine which titles to buy if they want to keep their current audience happy or grow their audience base.
Lastly, executives can use demand data to benchmark their content against other titles available on the market. By quantifying the platform-specific marginal revenue contribution for a particular title, executives can determine how titles drive engagement across the rest of the catalog. Moreover, they can use the data to compare the performance of "One Piece" over a 1-year rolling period vs. the last 30 days. Here, there are insights into the seasonality and popularity of the show, allowing the executives to determine its relevance in the current market and how to maximize profits.
In conclusion, demand data can enable executives in the entertainment industry to make more informed decisions regarding content valuation, supply and demand, distribution, programming, and overall strategic decision-making. The data for "One Piece" during March 2024 in France provides an excellent illustration of the many insights that can be gained from demand data analysis.
One Piece's travelability to France in the last 30 days is 47%, which means that the audience demand for One Piece is 47% of the demand in its country of origin, United States. Click through to another market to discover how well One Piece travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s One Piece is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for One Piece in France. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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