Entertainment executives, demand data is key to making informed content, acquisition, distribution and programming decisions. In this article, we use the example of “PAW Patrol” to highlight how demand data can help you analyze your content and make smart decisions.
Firstly, demand data can be used to valuate content. By examining the audience demand for a show, like “PAW Patrol”, it is possible to determine its value to any platform, in any region. Over the last 30 days, the demand for “PAW Patrol” in Brazil was 15.8 times the audience demand of the average TV show. The exceptional audience demand on a 1 year rolling basis reveals that the show is becoming more popular.
Demand data provides insight into how well a title is performing. “PAW Patrol” ranks #42 in Brazil and moved up in its rank by 352 spots during March in Brazil, with 65.6% increased demand. Demand data also informs programming decisions. For instance, we learned that “PAW Patrol” has a high demand in the comedy genre, and 99.7% of all comedy titles in Brazil.
Demand data provides comparative analyses that can be used to benchmark performance. By examining the top 10 global markets where “PAW Patrol” is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets: the United States (34.3x), Canada (exceptional demand) and other markets like Russia, Australia, France, the United Kingdom, Ukraine, Mexico and Germany where demand is outstanding.
Demand data helps you understand who your audience is and what they like. Fans of “PAW Patrol” also like other shows such as "Sesame Street," "Bluey," "Peppa Pig," "The Loud House," "Spidey And His Amazing Friends," "Spongebob Squarepants," "Hey Arnold!," "Power Rangers" and "Arthur." Affinity analysis can identify the best talent, brand or TV shows to partner with to expand your audience.
Demand data helps inform acquisition. Content distributors can identify the best titles to monetize based on geographic and genre-based travelability rankings and make decisions on selecting titles to produce based on their opportunity for acquisition or production.
Finally, demand data can help with distribution decisions. It provides you with information on which platforms to target for distribution of your content and the best release strategy for your content.
In conclusion, demand data provides you with valuable insights to make more informed decisions regarding your content. The case of “PAW Patrol” in Brazil illustrates the usefulness of demand data in content valuation, programming, acquisition, distribution, and decision-making. With demand data, entertainment executives can make more informed decisions that ultimately drive revenue and growth.
