As an entertainment executive, understanding audience demand is critical to making informed content acquisition, distribution, and programming decisions. "Regular Show" is an example of how demand data can be used to make strategic decisions.
For content valuation, audience demand can reveal the dollar value contribution of any title, to any platform, in any region. Based on 6.7 times the audience demand in Brazil over the last 30 days, "Regular Show" has good demand compared to the average show in Brazil, which means it has value. Furthermore, "Regular Show" is in the 98.5th percentile in the comedy genre, which shows that it has higher demand than 98.5% of all comedy titles in Brazil.
Comparing the performance of "Regular Show" on a 1-year rolling basis to the last 30 days shows that the show has gained popularity. Additionally, examining the top 10 global markets where "Regular Show" is most in-demand over the last 30 days provides insights into where the show has a dedicated audience. The United States is "Regular Show"'s number one market globally, which makes sense given that it is the show's country of origin. Understanding audience demand in specific markets can help guide decisions around regional-specific content licensing or advertising strategies.
For programming decisions, analyzing audience demand data can help identify which shows to buy to keep or grow existing audiences. Based on "Regular Show" spikes in popularity in late February 2024 in Brazil, with momentum and longevity measurements indicating that demand is maintained over time, it would be beneficial for an SVOD platform to acquire or license this show. Additionally, understanding what other shows "Regular Show" fans are likely to enjoy can help guide programming decisions.
For distribution decisions, demand data can show which platforms to target for content distribution. In this specific example, having a specific focus on the Brazilian market could be beneficial. "Regular Show" has good demand in Brazil compared to other shows, which might lead an OTT platform to sign a licensing deal with the studio or distributor who owns the rights for the show.
Finally, analysis of consumer demand data can inform content acquisition decisions. By using this data to answer questions like which type(s) of content exhibit opportunity to acquire or produce, a TV production company can start producing content expected to meet the specific needs of viewers in a particular region and increase its monetization potential.
In summary, understanding audience demand through Parrot Analytics' content valuation methodology can guide strategic decisions for entertainment executives working at various company types. The use of consumer demand data can help inform content decisions, especially for content acquisition, distribution, programming, and content valuation.
